Having an agreed strategy from all the stakeholders within an organisation whether it is a short term plan for 12 months, medium 3 years or a longer term plan of 5 will help keep focus and remind everyone of the goals and objectives set out. A marketing strategy and plan should be a dynamic and fluid document enabling changes and re-evaluations as results, data and trends become known.
A good example would be if you had a £1000 a month budget on google Ad words, and a £1000 a month budget on Facebook/Instagram ads – after 3 months you saw that Google was providing a CPA of £80 and Facebook was achieving a CPA of £40 then you would look to maximise Facebook because you can double your sales with the same advertising spend.
The above example is simplistic and often decisions are based on much deeper analytics with agreements to redistribute advertising spend based upon many factors.
Get in touch with us for a free initial consultation and chat.
[SEO] – Search Engine Optimisation – The art of getting your web pages listed highly in a search engines organic results for relevant keyword phrases.
We look at Search Engine Optimisation as a Four (4) step process that must be in done in order:
There must be keyword research and competitor analysis completed and a keyword [phrase] list agreed before any deployments in on or off page SEO. Understanding and having the keyword strategy agreed before any works is undertaken is vital to ensure maximum results. As SEO professionals we look for low hanging fruit for our clients where there is low competition for good result which can be achieved cost effectively in reasonable time.
Many generic or extremely competitive keyword phrases would require very deep pockets and a long term stomach for results. Although no results are guaranteed.
When your keyword list and plan has been created the next step is to deploy your keywords on your website. Long gone are the days you can simply stuff keywords into content and Meta’s. However good up-to-date SEO practises will be completed ensuring your chosen keyword [phrases] are used and that Google’s algorithm will be under no doubt as to what your page is about, what are the strong prominent keywords to trig your page for a search result and to make sure Google files it away correctly.
Ensuring your website has well written content that is filed away with the correct search phrases is the foundation of SEO.
Google still weighs and values external links from reputable high ranking websites, a good example is is you get a news piece on the BBC website which then has a link to your website your web page will receive a large boost (As long as your on page has been well!). The aim of off page SEO is to get other external sites to link and to promote you as the authority, expert or place to buy a service or a product.
It is very important to monitor your web pages because if any get added to a link farm type website you could find your web pages being removed from Google’s search never to return!
It is vital that your search results are monitored for these powerful reasons:
If anyone remembers the Panda updates in 2011 which targeted link farms and saw many large successful websites losing rankings and billions in revenue overnight. The days of writing articles with backlinks and submitting to ezinearticles was over!
What’s the point of having an amazing website if no one can find it?
Search engine optimisation (SEO) is a long-term approach to generating traffic to your website. In a nutshell, great SEO is key to having a high-ranking website.
Pay-per-click (PPC) online advertising is an effective, low-cost way to give you the chance to feature in sponsored search results. It works because your audience is actively seeking the service you provide, and only see ads that relate to the keywords they’ve searched for.
Social media is an opportunity for your business to stand out from the crowd. But it’s not enough to simply have a presence on social media – to build on the success of your company and expand your customer reach you need to do it right.